'Greenwashing' Perception Sullies Eco-Friendly Reputation
Sunday, October 4, 2015 - 15:50
in Earth & Climate
If you have walked into a hotel room in Hawaii where you are paying $400 a night and been met with a card telling you they aren't going to give you towels and sheets because they are "conserving' water, and you snorted derisively, you would be about the 10 millionth person to do so. Hawaii has no water issues, you know, and this is just a way to boost the profit line of the company at your expense. Such "greenwashing," a corporation's practice of promoting environmentally friendly programs while hiding ulterior motives, is commonplace under the guise of "sustainability" and "corporate responsibility." read more