How Not To Convince Vaccine Skeptics

Friday, August 7, 2015 - 17:10 in Health & Medicine

Many people who are skeptical about vaccinating their children can be convinced to do so, but only if the argument is presented in a certain way, a team of psychologists from UCLA and the University of Illinois at Urbana-Champaign reported today. The research appears in the online early edition of the journal Proceedings of the National Academy of Sciences. The finding is especially important because the number of measles cases in the U.S. tripled from 2013 to 2014. The disease's re-emergence has been linked to a trend of parents refusing to vaccinate their children. What doesn't change their minds? Telling parents their fear of vaccinations is uninformed and erroneous. read more

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