Blue Buffalo Admits Its Pet Food Contains The Poultry Byproduct It Ridicules In Competitors
Tuesday, May 19, 2015 - 12:20
in Mathematics & Economics
If you have been purchasing Blue Buffalo pet food based on its rather suspicious claims about being "byproduct free", well, that is the power of marketing, no different than organic- and gluten-free manufacturers have created a similar health halo for their customers.But competitor Purina didn't like marketing claims that its pet food was inferior. On May 6, 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in Blue Buffalo's top selling pet foods. read more