Laffer Curve Of Fashion? Average-Sized Models Could Sell More Clothes
Wednesday, May 13, 2015 - 11:01
in Mathematics & Economics
Does anyone actually buy the clothes that show up on runways a few times per year? People do, and the thinking goes that in order to sell them, models need to look thin. Some cultural advocates have insisted that overweight women who look more 'real' - 65 percent of Americans are overweight - will sell more clothes, but that is in defiance of marketing principles which have shown that people buy on what they want to look like, not what they do look like. read more