The Murky Ethical Waters Of Marketing To Cancer Patients
Friday, May 1, 2015 - 08:50
in Health & Medicine
By Lisa Marie Potter, Inside Science — A group of doctors clad in white lab coats smiles beneath the heading: "Standing behind your cancer care with nationally recognized excellence."The advertisement was part of the 2009 Dartmouth-Hitchcock health care marketing campaign promoting the Norris Cotton Cancer Center, which has locations in Vermont and New Hampshire. The ad focuses on the facility's reputation and backs up its claims by including its awards of recognition. read more