Want To Get Men Donating Online? Feature A Woman And Make It Competitive
Thursday, April 16, 2015 - 17:20
in Psychology & Sociology
A real-world analysis of human behavior finds that men treat online giving as a competitive enterprise: Men will donate four times more money to an attractive female fundraiser if they feel like they are in competition with another male, which evolutionary psychologists contend is a subconscious sexual mandate based on biology. read more