Vain, Deluded, Indecisive, Biased: The "Average" Australian Consumer, According To Statistics

Wednesday, March 4, 2015 - 00:40 in Mathematics & Economics

The "average" Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house. But how "typical" are her consumer choices? Image from ShutterstockWho is the “typical” or “average” consumer? Is there such a thing? What do they look like? How do they make decisions? Am I an average (or perhaps a below average) consumer? read more

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