EEGs Predict A Movie's Success Better Than Surveys
Sunday, March 1, 2015 - 23:10
in Psychology & Sociology
75 percent of movies released to theaters lose money, making the film industry even less able to pick winners in the private sector than the government. Surely there has to be a better method than greenlighting a movie because another studio is doing the same movie, or because someone has heard of M. Night Shyamalan. A new study finds that brain activity visible through electroencephalography (EEG) could be a better barometer of success, at least if making money is the goal. read more