Naming Game Theory Shows How Zealots Sway Popular Opinion

By Ker Than,  Inside Science (Inside Science) -- Opinions rarely form in a vacuum. People are heavily influenced by the opinions of others in their social networks, whether they be real or virtual. Some people are not open to new ideas. These are the zealots, who proselytize an opinion -- the superiority of Apple products, for example, or skepticism about climate change -- in the hopes of convincing others, while stubbornly resisting being influenced themselves. read more

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