Doom And Gloom Won’t Do It – Here’s How To Sell The Climate Change Message

But which words will lead to action? Credit: EPABy James Painter, University of OxfordEach of the 125 leaders attending the New York climate summit this week has been given four minutes to speak to the world. They (or their aides) may well have dipped into the climate literature to add scientific ballast to their speeches. But they may not be as familiar with the vast array of academic studies on effective communication about climate change. read more

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