Will Coupons And Discounts On Stuff Lead To Healthier Behavior?

A spoonful of sugar helps the medicine go down but apparently the public will also happily accept movie tickets, cell phone minutes and discounts on air travel. A private South African health plan, Discovery Health, increased patient use of preventive care using a program that incentivized healthy behavior using discounts on retail goods and travel.  "Even though most people know that preventive care is important, too few people take advantage of it," said Ateev Mehrotra, associate professor of health care policy at  Harvard Medical School. "Incentive plans like this try to reinforce those long-term gains with more immediate rewards."  read more

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