For Poor People, The Most Important Label Remains The One With The Price

Monday, June 9, 2014 - 02:40 in Mathematics & Economics

It's not surprising that in a trial, mothers participating in the Women, Infants, and Children (WIC) who received subsidized vouchers for fruits and vegetables at area farmers markets used them - and chose fruits or vegetables more often then they would at supermarkets. But prices at local supermarkets are lower, notes a new University of Illinois study, so the question becomes how much should taxpayers spend in hopes that families will eat more vegetables, if they don't buy them at supermarkets. Should we mandate their behavior by giving them vouchers for farmer's markets rather than grocery stores? read more

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