PNAS Study Says Changing Hurricanes To Male Names Will Lead To Fewer Deaths

Either male hurricanes need to break through that glass ceiling of really dangerous storms, or we underestimate storms with female-sounding names and that puts more people in peril, or business scholars have taken causalation (correlation does not equal causation takes too long to write over and over) to a new level. An analysis of more than six decades of death rates from U.S. hurricanes shows that severe hurricanes with a more feminine name resulted in a greater death toll, simply because a storm with a feminine name is seen as less foreboding than one with a more masculine name. As a result, people in the path of these severe storms may take fewer protective measures, leaving them more vulnerable to harm. read more

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