The Direct And Indirect Effects Of Social Marketing On Movies

Friday, May 23, 2014 - 11:20 in Mathematics & Economics

Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster and in the age of social media and online networking sites such as Twitter and Facebook, spreading the word could mean the difference between consumers seeing a product as the best thing since sliced bread or the most rotten of tomatoes. read more

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