Forget The 47 Percent On Each Side, Swing Voters Hold More Sway Over Candidates

Thursday, March 20, 2014 - 14:20 in Psychology & Sociology

In the 2012 election campaign, Mitt Romney was vilified for saying something everyone knew to be true and extrapolating motivation from it - that each party was going to get 47 percent of the vote no matter what and that dictated economic policy. Only 3 percent of the people on each side were really up for grabs, everyone else was voting for a ticket no matter who was on it. read more

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