Exhausted? It's The Perfect Time To Make Health Decisions

Saturday, March 1, 2014 - 05:30 in Psychology & Sociology

From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer Research finds we make better health care decisions when we're feeling tired and run down. "We proposed that people are more motivated to engage in healthful behavior when they are depleted and perceive their safety to be at stake," write authors Monika Lisjak (Erasmus University) and Angela Y. Lee (Kellogg School of Management, Northwestern University). read more

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