Lipstick Names - An Academic Viewpoint
Thursday, February 27, 2014 - 16:50
in Mathematics & Economics
When it comes to the names of lipsticks, anyone who has attempted to combine the ‘Presentation of Self’ theories of Erving Goffman and the semiotic modelling methods of Roland Gérard Barthes could well consult the work of professor Debra Merskin (of the School of Journalism and Communication at the University of Oregon, US), who has categorised the names of no less than 1,722 lipsticks.“The names of lipsticks and how they penetrate women’s psyches as semiotic tools used in branding are the foci of the present study.”The professor’s study delineated 14 name-categories for the lipsticks, and then allocated the names accordingly – the results are listed here in order of their popularity. read more