Homophily - Why Social Media Has Made You More Polarized

Everyone claims to care about diversity, individualism and tolerance. Very few people (R.I.P. Pete Seeger) really do. Instead, they want their beliefs affirmed and they want to demonize the opposition at every turn The remoteness and anonymity of social media makes aggressive and cultural political posturing easy - that is why people  who think the majority of their friends have differing opinions than their own engage less on Facebook. Politically active tend to stick in their own circles, ignore those on the other side and become more polarized.    read more

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