Psychology For Social Authoritarians - Banning Comments Would Boost Anti-Smoking PSA Effectiveness
Wednesday, January 22, 2014 - 12:04
in Mathematics & Economics
Comments on anti-smoking public service announcements (PSAs) in online forums like YouTube degrade the persuasiveness of the videos - even if the comments are positive. PSAs lose their effectiveness when the public being protected is allowed to discuss. Comments are controversial, and even science media is not immune. The problem is not spam, organizations can get rid of that by requiring a login. Contradictory comments are also a concern and so some popular websites that prefer to talk at the audience have banned comments by the public entirely. read more