Psychology Strategy: Deliver The Good News Or The Bad News First?

There's good news and there's bad news to deliver. Which do you want to give first? What if you are getting it? The best strategy depends on whether you are the giver or receiver of the bad news, and if the news-giver wants the receiver to act on the information, according to a new paper. The process of giving or getting bad news is difficult for most people, particularly when news-givers feel unsure about how to proceed with the conversation, psychologists Dr. Angela M. Legg and Professor Kate Sweeny note. "The difficulty of delivering bad news has inspired extensive popular media articles that prescribe 'best' practices for giving bad news, but these prescriptions remain largely anecdotal rather than empirically based." read more

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