Fitness Capitalism: Financial Incentives Inspire Exercise?
Saturday, September 21, 2013 - 10:00
in Psychology & Sociology
There are lots of ideas on how healthy habits transform into long-term lifestyle changes. PhD candidate Marc Mitchell,writing in the American Journal of Preventive Medicine, suggests that receiving coupons and vouchers for as little as five dollars can help people stick to new fitness regimes. Under the guidance of Professors Jack Goodman and Guy Faulkner, Mitchell has completed a systematic review of research into the efficacy of financial incentives in inspiring lifestyle and health behavior change, specifically in people who've experienced cardiac problems. His analysis suggests that these small rewards increase the odds that patients will maintain an active lifestyle in the longer term. read more