$4.6 Billion:The Gluten Free Fad Cashes In
Friday, September 20, 2013 - 13:01
in Health & Medicine
A year ago I noted an alarming increase in celiac disease patients - it seemed to be afflicting a lot of rich, white, American women.Outrage and scorn were delivered to my door; dozens of comments vilified me for saying it was not a real disease - which would have been fine, had I actually said that. Yet dwarfing those comments by hundreds were the anecdotal claims of people who had self-diagnosed themselves as celiac, at least until they discovered that since it was an actual life-threatening disease, they couldn't claim they had it, so they had reverted to being gluten sensitive, or even intolerant - vague and non-descriptive and requiring no pesky diagnosis. read more