The Benefits Of Being Uninformative

Many may jump to the conclusion that ‘Uninformative Advertising’ simply provides a route by which a manufacturing corporation can ‘burn its money’ – but this may not always be the case, as explained in a recent paper from the Yale School of Management. Professors Dina Mayzlin and Jiwoong Shin have identified ways in which advertising that is deliberately devoid of any attribute information can (sometimes) help to promote sales. This can happen, according to the researchers, because consumers seeing the uninformative ads are encouraged to search via the internet to find the crucial missing info. read more

Read the whole article on

More from