"Health Halo" - Organic Labels Bias Consumer Perception

"Organic" food and products is a $29 billion big business and its marketing power is very strong: studies have shown that this simple label can lead us to think that a food is healthier, what is known as the 'health halo effect'.  Marketing attempts to penalize conventional food would also capitalize on that bias, making genetically modified food seem less healthy.   A new paper by Cornell University's Food and Brand Lab out to to determine if an organic label can influence much more than health views: they found hat perceptions of taste, calories and value can be significantly altered when a food is labeled "organic". And certain people are more susceptible to 'health halo' marketing. read more

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