Obese Kids Love Junk Food Advertisements

Can advertising make kids fat?  Childhood obesity rates have tripled in the past 30 years and food marketing has been implicated as one factor contributing to this trend.  A week after the Hostess company, makers of Twinkies, went bankrupt, a member of Congress tried to raise unemployment even more and kill the entire industry by proposing elimination of marketing as a legitimate expense. Every year, companies spend more than $10 billion in the US marketing their food and beverages to children and 98% of the food products advertised to children on television are high in fat, sugar, or sodium. In a new study, researchers used neuroimaging to look at the effects of food logos on obese and healthy weight children. read more

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