Millennials Are Independent - Unless It Means Doing Laundry

Monday, November 26, 2012 - 19:01 in Psychology & Sociology

Marketing people follow predictable patterns; in order to sell something it either needs to scare people or make them feel good.  "This ain't your father's" X is a timeless perceptual classic, meaning it is not old-fashioned and conservative and boring like parents. read more

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