Republicans Versus Democrats - Why Some People Give More To A Charity
Thursday, May 31, 2012 - 16:45
in Psychology & Sociology
Conservatives give more money to charity, studies show. This makes some sense; liberals believe in sharing wealth already and advocate policies reflecting that while conservatives advocate smaller government and greater individual initiative.But why do people in those political groups give to one cause over another? According to a new analysis in the International Journal of Research in Marketing: Special Issue on Consumer Identities, the values of their political affiliation are more important than the charity itself. read more