Five Ways Our Need To Fit In Controls Us

Wednesday, March 14, 2012 - 13:20 in Psychology & Sociology

As a society, we Westerners exalt individualism and self-reliance, and yet our biology moves us in other directions. Humans evolved as social animals, and we posses a number of behaviors that motivate us towards group conformity. The feeling of wanting friends, of desiring a peer group, and of needing to feel like we are valuable members of that group is something we all can directly relate to, and we usually experience those feelings as a positive thing. Yet there is a bit of a dark side to our social nature that we might not notice, particularly because so much of its action goes on underneath the level of conscious awareness. read more

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