Entitlement Or Reality? Consumers Want WiFi As Available As Any Standard Utility
Monday, February 27, 2012 - 11:50
in Mathematics & Economics
88% see WiFi as a commodity that should be available everywhere but it should be super secure and it should be free. They don't care who provides it, just like water or electricity. Is that a business model? Devicescape, which manages the largest virtual network of hotspots worldwide, thinks so and unveiled the results of its latest WiFi usage survey as supporting evidence. They found that 88% of consumers think of WiFi access as a ubiquitous commodity. The 200 mobile WiFi users who participated in the survey also said maintaining appropriate levels of security over WiFi is still an issue. That means more costs. read more