Will Neuromarketing Save Print? New Scientist Has 12% Increase In Sales For Issue With NeuroFocus Cover
If you're a print magazine, or in marketing consumer goods, you care about packaging. The general science magazine "New Scientist" approached neuroscience marketing firm NeuroFocus to test three different cover designs for an August issue of the magazine. Applying their EEG-based full brain measurements of test subjects' subconscious responses to the three covers, NeuroFocus identified one as clearly superior in terms of its overall neurological effectiveness, saying it scored exceptionally well in emotional engagement, one of their primary metrics, the others being attention and memory retention. This neuromarketing research was the first time that the publishing industry used EEG technology to determine the appeal of cover designs. read more