NeuroFocus - Can Neuromarketing Sell More Magazines?
Monday, August 9, 2010 - 16:49
in Mathematics & Economics
Can neuroscience help a magazine sell more copies? New Scientist wants to find out, so they teamed up with NeuroFocus, who bill themselves the world's largest neuromarketing company, to make a magazine cover. Using high density arrays of electroencephalographic (EEG) sensors to capture test subjects' brainwave activity, NeuroFocus measured and analyzed their responses to three different cover designs for the August 7 edition of New Scientist. read more