How Do People Use Facebook?
Friday, April 23, 2010 - 11:31
in Psychology & Sociology
Most of the 350 million facebook users around the world spend more time searching for specific content than aimlessly browsing news feeds or friends lists, according to research conducted at the University of Missouri School of Journalism. Researchers have dubbed the practices "social searching" and "social browsing." People engage in social searching when navigating facebook in search of certain information about a specific person, group, or event; users engage in social browsing, on the other hand, when surveying the general landscape, such as their newsfeed or wall, without looking for specific information. read more