'Web Stress': Poor Online Experience Is Bad For Business, Says Study
Tuesday, March 2, 2010 - 19:07
in Psychology & Sociology
CA, Inc. , today announced what they say is the first ever neurological study of consumer reactions to a poor online experience. You won't know what that is because you are reading this site instead. They say results from the study prove that many consumers experience 'Web Stress' when trying to make an online purchase. Brain wave analysis from the experiment was intrerpreted to mean that participants had to concentrate up to 50% more when using badly performing websites, while facial muscle and behavioural analysis of the subjects also revealed greater agitation and stress in these periods. read more