How Effective Is Facebook Marketing? Very, New Survey Says
Thursday, February 18, 2010 - 12:14
in Mathematics & Economics
The popular social networking site facebook is for more than just keeping in touch with friends and sharing photos, according to a new survey in the Harvard Business Review. Companies that use the popular social-media site and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, according to the new research from Rice University's Jones Graduate School of Business. read more