Women More Willing To Take Birth Control Advice From The 'OC' Than The Media
Tuesday, February 9, 2010 - 17:21
in Psychology & Sociology
The authors of a new study published in Human Communication Research say that the media is losing some its ability to sway viewers on important social issues. Specifically, the study shows that the 'OC', a crummy drama series about teens and their turbulent lives in southern California, may be more effective in persuading young women to use birth control than a news-format program on the same issue. The results show the power that narratives like TV shows can have in influencing people, said Emily Moyer-Gusé, co-author of the study and assistant professor of communication at Ohio State University. read more