How Desires Influence Our Perception

Thursday, January 14, 2010 - 17:42 in Psychology & Sociology

Writing in Psychological Sciences, researchers from New York University and Cornell University say they've demonstrated that our desires influence how we see our environments. According to the new research, we view things we want as being physically closer to us than they actually are. The authors say this bias exists to encourage us to pursue things that we want by making them appear close. When we see a goal as being close to us (literally within our reach), it motivates us to keep on going to successfully attain it. read more

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