The Hue Of Hefner: How Color Made An Empire Possible

Friday, October 2, 2009 - 02:07 in Psychology & Sociology

Dear Hugh Hefner: Ever wondered  why you’re rich?   Yes, yes, you’re a savvy businessman who succeeded where thousands have failed.   But there are deeper reasons underlying why your business model works at all. When one digs deeply enough one finds that color – yup, the stuff of rainbows and Crayola – is at the core of your success. Without hue, there’d be no Hugh. read more

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