Sensation seekers, risk-takers who experience more bitterness apt to drink IPAs
Saturday, July 11, 2020 - 11:30
in Psychology & Sociology
People who seek novel and powerful sensations and are more prone to taking risks -- and who perceive bitter tastes more intensely -- are more likely to prefer bitter, pale-ale-style beers and drink them more often, according to sensory researchers, who conducted a study that involved blind taste tests and personality assessments.