Waiting area entertainment and co-opetition between brick-and-mortar stores boosts profit
Monday, December 16, 2019 - 15:50
in Mathematics & Economics
With the popularity of online shopping, it's no secret brick-and-mortar stores are fighting to stay relevant. Waiting area entertainment is one way they are standing out, because no one likes to wait. New research says funding entertainment is no easy task, but one way to offset the price and increase customer experience and revenue is to work with, not against competitors.