Using green products leads to a warm glow in shoppers
Saturday, December 7, 2019 - 11:50
in Mathematics & Economics
A new article suggests that spending some of that money on green products might make consumers feel quite a bit better about their purchases. The study looks at the so-called ''greenconsumption effect'' -- how using a green product creates a ''warm glow'' feeling in users -- and what it means for retailers in an increasingly eco-conscious marketplace.