Nudging does not necessarily improve decisions
Wednesday, January 16, 2019 - 15:20
in Mathematics & Economics
Nudging, the concept of influencing people's behavior without imposing rules, bans or coercion, is an idea that government officials and marketing specialists alike are keen to harness, and it is often viewed as a one-size-fits-all solution. Now, a new study puts things into perspective: Whether a nudge really does improve decisions depends on a person's underlying decision-making process.