Medical marketing has skyrocketed in the past two decades, while oversight remains limited
Wednesday, January 9, 2019 - 21:30
in Health & Medicine
Researchers have reviewed medical marketing (the marketing of prescription drugs, disease awareness, laboratory tests and health services to consumers and professionals) over a 20-year period from 1997 through 2016 and found that while it had increased dramatically from about $17.7 billion to $29.9 billion, regulation has not.