What are you looking at? How attention affects decision-making
Thursday, December 20, 2018 - 11:40
in Psychology & Sociology
Scientists using eye-tracking technology have found that what we look at helps guide our decisions when faced with two visible choices, such as snack food options. But it is not as easy as saying we simply choose what we look at the most, the research found. Instead, our gaze amplifies our desire for choices we already like.