London calling! Travelers seek 'trust' in holiday destinations
Thursday, August 9, 2018 - 11:00
in Psychology & Sociology
Tourists considering overseas travel 'trust' a destination like London would provide a positive experience, says new research. Consumer behavior experts investigated the effectiveness of the official tourism website, Visit London, for tourists choosing the city as a destination to explore. Their findings have implications for the travel industry in Australia and overseas amid an emerging trend to 'personify' places to build long-term bonds with tourists.