Change health messaging to focus on potential impact to help stop the next pandemic

Monday, July 9, 2018 - 16:31 in Health & Medicine

Changing public health messaging to focus on the impact of our actions -- for example, the potentially harmful impact of infecting a colleague with a cold, rather than whether we will infect them if we go into work in the first place -- could have significant implications for how we deal with global threats, according to a new study.

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