Ex-smokers crave lost identity, study shows

Thursday, July 5, 2018 - 18:13 in Psychology & Sociology

Ex-smokers may not be able to resist lighting up again in order to recover a sense of 'who they are'. New findings suggest that smokers who have quit often relapse because they want to recapture a sense of lost social identity. And that many ex-smokers experience quitting as a 'loss'.

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