Now or later: How taste and sound affect when you buy
Wednesday, June 28, 2017 - 10:02
in Mathematics & Economics
New research finds the type of sensory experience an advertisement conjures up in our mind -- taste and touch vs. sight and sound -- has a fascinating effect on when we make purchases. The study finds that advertisements highlighting more distal sensory experiences (sight/sound) lead people to delay purchasing, while highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases.