It's not just big business: Crowdsourcing creates a 'win-win situation'
Tuesday, April 11, 2017 - 13:52
in Mathematics & Economics
Why do ordinary people sign on to help design or produce a product without much compensation? Why do they volunteer their time and skills to a company that profits? And how can a firm better address the crowd's needs in order to to maximize value for all involved in the co-creation project? A new study explains why. While companies undeniably benefit, individual contributors also gain connections, status and skills.