When your eyes override your ears: New insights into the McGurk effect
Thursday, February 16, 2017 - 15:31
in Psychology & Sociology
Seeing is not always believing -- visual speech (mouth movements) mismatched with auditory speech (sounds) can result in the perception of an entirely different message. This mysterious illusion is known as the McGurk effect. Neuroscience researchers have created an algorithm to reveal key insight into why the brain can sometimes muddle up one of the most fundamental aspects of the human experience.