All signs point to health: Arrows on grocery floors increased the proportion of produce spending

Fruit and vegetable availability is often assumed to be a purchase barrier, yet fruit and vegetable availability does not necessarily result in frequent purchases. Rather, in-store marketing of less-healthy foods may be a major influencing factor in consumer spending habits regarding fruits and vegetables. A new study, in which in-store marketing focused attention on fruits and vegetables, resulted in an increased proportion of produce purchases keeping overall food spending the same.

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